What is it?
Unicef tap is nationwide campaign that has invited people to go without their phones to help children in need of clean water. This means that for every ten minutes that you don’t touch your phone, Unicef donors/sponsors will fund one day of clean water for a child in need. Just $1.00 can provide 40 days of clean water.
Why water? It’s simple; human beings cannot survive without it. Over 768 million people around the world do not have safe, clean water to drink and 2.5 billion people don’t have access to a proper toilet. The push towards clean water will keep 1,400 children from dying from diseases linked to unsafe water. In addition to Unicef’s campaign, we plan on spreading the word to people to participate through a project of our own. Let’s show the world that we can put down our phones to provide others with something they actually can’t live without.
How we plan to reach our goals:
Specifically, our digital networked response will be a facebook page and an informational wordpress blog promoting the UNICEF tap project and how Columbia can help. We would like to create a blogroll on the wordpress site directing people to our facebook page and to UNICEF’s website.
For the research plan, our team will have to visit the UNICEF website in order to become more informed on the application. This is the essential site that will provide us with the most accurate and thorough explanation on how/why/where this project will affect most people. Also, in order to fully push the campaign, we can use our own experiences with the app to understand why it’s effective. Each of us can download UNICEF tap project at a designated period during the day and then discuss how it personally impacted our time. After that, we can explore various social media sites (i.e. Twitter, Facebook, Google+, etc.) to see if there were any other individuals around the world who tested the app and reported their encounters or knowledge of this mobile campaign. In an effort to reach out to more Columbia students, we can go to the official Facebook page and ask if anyone has heard of this app and post a link for any potential responses. A lot of students use this page as a means of interacting within the school’s community. So it turn, we can see some surprising results.
Creative’s putting their heads to the test:
Our team members have a diverse number of skills which will help us as a team to complete our project effectively. Jess and Chris have skills in ad art so they will be creating posters and stickers to advertise a bake sale that we will be having in addition to promoting UNICEF. Carolyn is good at photography so she will be taking pictures at our bake sale and putting them up on our wordpress and facebook page. She will also help with making things for our bake sale and overseeing our facebook page. Grace is skilled at baking so she will provide items for the bake sale as well as overseeing the donations to UNICEF that our team will hopefully be able to collect at the bake sale. She will also be overseeing others in the group to make sure that tasks are completed on time. Joe will be helping out with our wordpress page and making sure the posts are up to date.
Time & Date:
We plan on having the bake sale the last week of April. We are looking to have it on a Wednesday since that seems to be the best day for everyone. We will affirm this the first week of April and make the necessary reservations on Columbia’s campus .During this time Chris and Jess will begin to make the stickers and posters advertising the bake sale. Grace will check in every week with Carolyn and Joe to make sure that the wordpress and facebook page are up to date. The week of the sale, the whole team will work to provide items to sell and help man the table. The first week of May Grace will inventory the donations accepted and donate the money to UNICEF. Carolyn and Joe will post updates to the wordpress and facebook pages on how much we earned.
The digital assets we need in order to fulfill the campaign push, will obviously be the UNICEF website because it has the most accurate information on the app. Secondly, we’d have to create a wordpress site (tentatively titled, “Columbia College Chicago UNICEF Tap Project”) in order to specifically inform CCC students with news, events, updates, and social media links. Thirdly, our Facebook page will connect the online CCC community to interact with each other and share their experiences. Lastly, we need a Twitter account to connect with students through #hashtags and respond immediately to questions or comments on upcoming occasions or the app.
For more information about this campaign click here!